WTF?

In an effort to imitate the breast size and shape seen in Victoria's Secret ads - many inventors have come up with ways for regular women to enhance the appearance of their tiddies.
http://www.lovemybubbles.com/index.html
Apparently, better breasts are a billion dollar business.
Some of the novelties are a bit humorous.
It seems that women use everything from;
 "Chicken Cutlets" - to lift ones breasts,
 "Pasties" - to hide ones nipples,
"Tiddy Tape" (Bare Lifts) - to lift ones boobs,
to a scarf-life apparatus attached to ones bra (Cleavage Coverups) to hide all the efforts one has made in the first place.

What's all this fuss about tiddies?
I know, I know...
many men revert to their childhoods when they see them.
Tiddies were the source of ones nourishment, a source of heat and a place of comfort when we were babies.
But now it seems that an easy way to make a nice chunk of change would be to invent something which as something to do with boobs.
("Boob Hustle"?- FreeMan?)