The Game Has Changed

Back in the early '80's tennis was dominated by Chris Everet and Martina Navratalova.
Tennis attire and it's players were mostly white.
The game was viewed by most as a somewhat elite sport played by whites with means.
But this was all pre-Cosby.

As a result of the imagery ignored or rejected by many Blacks - other Blacks saw themselves as more than the limited stereotypes shown in the popular media.
In 1984: The BYU Cougars won their only national championship in college football, the Boston Celtics won the NBA title, and Fuzzy Zoeler won the US open in golf.
In 2010: Alabama won the BCS title, The (Black) Celtics will win the NBA title, and Fuzzy's hated usurper is the biggest news in golf.

Today's elite athletes enjoy all of perks of a capitalist society.
Venus Williams makes money on the tennis court as well as from her sponsors (Wilson, EA Sports, American Express, Oreo, Powerade Zero and Sega) and endorsement deals.
All of this from a girl from South Central in sport seen by previous generations as "Acting (Being) White".