Monday, August 2, 2010

White Woman Heads Essence Magazine

So what.
Who even reads "Black" magazine anymore?
Gone are the days when Ebony, Jet and Essence were the source for Black news and information.
Gone are the days when barbershop and beauty parlor waiting areas were littered with old, dirty and outdated copies of these magazines.
Essence stopped being a "Black" magazine years ago.
1968 - Founded and published by Edward Lewis, Cecil Hollingsworth, Jonathan Blout and Denise M. Clark to serve the Black community.
2000 - 49% stake sold to Time Inc..
2008 - Time buys remaining 51%.
For multimedia corporations, it's all about profitability.

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